Custom designed shrink labels are changing the way marketers introduce and push new products. Shrink sleeve labels are an effective and inexpensive way to introduce a new product without having to spend heavily on advertisement. Traditionally, rolling a new product out would be very expensive.  It could cost several hundreds of thousands of dollars to get minimal consumer awareness. Some product campaigns even cost millions. This would be a very expensive gamble if the product did not take off as expected.

For your products to be better than the rest, they must be of high-quality and must be labeled in a matter that attracts consumers. Custom designed shrink sleeve labels are a great way to make merchandise more visible to customers. Marketing is a big part of having a successful product. Custom-designed shrink sleeve labels make it easier for companies to improve their sales.  With shrink sleeves, marketers have three hundred and sixty degrees of design area. With consumers attention spaces as limited as they are there is no time to waste when it comes to marketing your product.

Today, marketing via shrink sleeve labels is becoming a staple for marketers for brand appeal and market potential. Shrink sleeves are good for consumers and marketers alike. Consumers will get a more secure product and marketers can introduce new offerings without significant financial risk other than label production and shipping cost. Many shoppers will make unintended purchases just because a label caught their eye.

Shrink sleeve labels even allow for changes that may stimulate the sale of existing store products. Some products even though they are of high quality may become outdated. A custom-designed shrink sleeve label can add spice and appeal. The use of sleeves can stimulate sales and grab an increasing share of the product demand. Statistics show that bright colors with cool designs and short slogans are very effective marketing tools.

Another great thing about custom-designed shrink sleeve labels is that the customer takes the advertising home with them on the packaging rather than leaving the advertising on the display shelf at the store. When one looks at the same packaging over and over every time they open their cabinet, they become familiar with the looks of that particular product. Take a guess at which product stands out the most the next time they are shopping? It is the same one that they have stared at day in and day out in their own cabinet. It makes sense to find the right shrink sleeve manufacturer to make your product look the best that it can.

Marketing is a major cornerstone of success. Make sure when looking for a shrink or stretch sleeve manufacturer to look for one who takes pride in what they offer. It’s a common practice for a leader in the business to put customer satisfaction first. Without it, the sales seem impersonal, and it’s hard to build a working relationship. You can always require a company for references to make sure they provide the quality they advertise and that they deliver your product on time. Deadlines are crucial since we all know that “time is money.”

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.