Search engine optimization was, still is, and will continue to unequivocally be one of the most effective ways that a business can use to ensure that their online marketing initiative and presence remains relevant. Search engine marketing is a growing practice that gives organic channels the proper attention that all businesses can’t afford to ignore as far as using Google or other search engines to push quality over quantity for users.
With an emphasis on a more experience-centric web, businesses are more aware of user behavior trends, which has forced them to create novel experiences through various product and content innovation. Therefore, for your website to do what you intended it for and for it to be functional, but most importantly, convert visitors, the following are website design trends that may help you accomplish this goal:
Mobile-Friendly Website Design
Mobile browsing has become more popular than desktop, therefore, minimizing the menu to fit mobile screens as well as using responsive designs, as well as including a viewport meta tag and condensing your font and button sizes will make your website more mobile-friendly.
Using Animated or Particle Backgrounds
Using eye-catching animation or movement as part of your background as opposed to the traditional photos or videos is huge this year, particle animation being the most popular choices in website design. It livens up your dull site and often static background to give it a 3D feel that provides users with an exciting experience while on your website.
Bold Typography
Your typography of choice can be an effective tool to use that will both garner attention and pull visitors in. The oversized, interactive, and visible text is the first thing that users see, and it is a simple website design that will not only provide a clear message, but also an easy navigation that leads your visitors exactly where you want them to be and see.
Bold Color Schemes
Bold colors are known to communicate with a region of the brain known as the hypothalamus, which has a direct influence on our mood, emotion, behavior, and user interaction. Utilizing brighter tones in web design is more likely to entice users to interact with content and respond to calls to action (CTA).
Grid-Based Web Design
Utilizing a grid-based website design allows for a clean, well-organized design and user-friendly navigation, which basically portrays balance and symmetrical layout that users are likely to interact longer with.
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