Yard marketing is no new feat, but there is a reason it has thrived through the years since its invention in Ancient Rome. Throughout history, yard signs were first used in the United States in the 1820s when President John Quincy Adams used them for political campaigning.

Whether for political reasons or business advertising, yard signs make a difference. Read on to learn why your company should invest in yard signs.

Target Customers
By placing the signs within your store’s vicinity, your audience will easily see your information and be more likely to pull into your driveway. Use directional arrows, when possible, to encourage the flow. 

Cost-Efficient
Compared to roadside billboards, television, radio, or website advertisements, yard signs are super economical. All you have to do is order them once, mount them, and watch the magic happen. 

Exposure
Adding signs around your building adds exposure to a larger audience. People will take notice of a newly displayed yard sign, so incorporate the relevant information you want to share to gain traction.

Design
Yard signs are easy to customize and can be tailored for any business. Keep the design double-sided, neat, easy-to-read, and short so people can glean what they need to in a mere few seconds. Space is limited on a sign, so forgo branding and stick to promoting one message.

Multiple Options
Do you have more than one business that you’d like to showcase? Place yard signs in relevant areas but keep them separate to ensure potential customers don’t get confused. 

If you are looking for a tried-and-true way to promote your business, contact the design and print experts at Econo Print today. We have an extensive array of options for you to gain customers. 

At Econo Print, we strive to deliver the highest-quality printed products possible. We produce top-rated goods in a timely fashion at a competitive price. Listening to our clients and helping them achieve their business goals is our top priority. We are proud of the strong roots we’ve built in the community and pride ourselves on using cutting-edge technology. Our products, commitment to service, and level of expertise exceed our clients’ expectations. Contact us today to learn how we can help launch your business to the next level.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/