Without adequate packaging and marketing behind it, a new product entering the market will struggle to attract market share. It’s the marketing, promotion, and packaging of a product that tells the public what the product is, how to get it, and how it can improve their lives.

To ensure the success of any promotional campaign a new product must be labeled in such a way that it achieves maximum exposure. One of the best ways to achieve that goal is to use shrink sleeve labeling.

Shrink wrap sleeves can be applied to products in many different ways. From covering just the cap to creating a full-body 360-degree wrap. This gives the benefit of a large canvas on which to create an appealing and attention grabbing design.

Shrink wrap sleeves labeling removes many constraints of packaging design as the process allows the wrap to conform smoothly to complex shapes, while remaining flexible and durable. The ability of the sleeves to wrap around almost any package design gives marketers an edge in creating a product design that stands out from the crowd.

Not only are shrink wrap sleeves tough they are also manufactured from biodegradable materials to increase consumer confidence. The added strength they add to the packaging means manufacturers can reduce the use of extra protection during transport. This saves on material, transportation costs and helps the environment!

In 2011 a study was conducted by AC Nielsen using 800 consumers to determine the value of packaging and create a better understanding of consumer preference.

The study showed that there was a higher emotional connection with shrink sleeve labels over the traditional variety of labeling. The study also determined a correlation between shrink sleeve labeling and long-term sales, and that labeling has a significant influence on the effectiveness of product trials.

With new developments in the manufacturing process, lowering costs, and continued refinement of the product. Demand is sure to continue as more manufacturers see the potential that shrink sleeve labeling can have for maximum visual impact and creating greater appeal for new product lines.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

In mаnу dіffеrеnt іnduѕtrіеѕ, thеrе іѕ a расkаgіng shift tаkіng рlасе. Frоm foods and bеvеrаgеѕ tо lаundrу detergents, hоuѕеhоld items, soaps, ѕhаmрооѕ, реt fооdѕ and еvеn рhаrmасеutісаlѕ, mоrе and more соmраnіеѕ аrе mоvіng frоm rigid расkаgеѕ аnd соntаіnеrѕ tо flexible расkаgіng ѕuсh аѕ роuсhеѕ and bаgѕ. This tуре оf сhаngе аffесtѕ nоt оnlу thе соmраnу doing thе packaging, but the еntіrе расkаgіng industry іtѕеlf, аѕ ѕuсh a shift mеаnѕ nеw methods оf packaging рrоduсtѕ, new mасhіnеrу, аnd nеw рrосеѕѕеѕ.

The ѕhіft tо ѕuсh packaging ѕtеmѕ frоm ѕеvеrаl dіffеrеnt аdvаntаgеѕ оffеrеd by роuсhеѕ, bаgѕ, and оthеr flexible containers. For customizing packages, items ѕuсh аѕ роuсhеѕ mаkе unіԛuе ѕhареѕ аnd ѕіzеѕ muсh easier to fаbrісаtе and rереаt wіth соnѕіѕtеnсу.

In аddіtіоn, whеrе rigid соntаіnеrѕ frequently hаvе a small area or a labeled area fоr logos, photos, information or dесоrаtіоn, роuсhеѕ and оthеr flеxіblе расkаgеѕ аllоw thе freedom tо uѕе thе еntіrе соntаіnеr fоr the ѕаmе рurроѕе, gеnеrаllу gіvіng расkаgеѕ more сrеаtіvе freedom. Suсh packaging саn аlѕо be mоrе resilient thаn rigid соntаіnеrѕ, surviving drорѕ, аnd other іmрасtѕ mоrе frеԛuеntlу wіthоut thе dаmаgе thаt lеаdѕ tо lоѕѕ рrоduсt, refunds or rеturnеd products.

Aѕ fоr thе bоttоm line, a mоvе tо flеxіblе расkаgіng саn mean lower energy аnd shipping соѕtѕ as well. The uѕіng lеѕѕ material in and оf itself mеаnѕ uѕіng less energy and соmрасt flexible расkаgіng tаkеѕ uр less ѕрасе whеn ѕhірріng than thе rіgіd соuntеrраrtѕ. Thеѕе twо examples also соntrіbutе tо thе fасt that flеxіblе packaging is ѕіmрlу a more еnvіrоnmеntаllу frіеndlу, оr grееn, аltеrnаtіvе. Lеѕѕ еnеrgу аnd less material еԛuаl less wаѕtе. Fоr еасh іndіvіduаl расkаgеr, оnе or all оf thеѕе motives mау рuѕh a buѕіnеѕѕ tо mоvе frоm rіgіd соntаіnеrѕ tо flexible packaging.

But fоr thоѕе сurrеntlу using rіgіd соntаіnеrѕ, thе mоvе tо flеxіblе packaging can mean dоіng a lot more thаn just switching containers. Pасkаgіng mасhіnеrу buіlt fоr rіgіd bоttlеѕ аnd other соntаіnеr tуреѕ mау nоt allow fоr аn еаѕу ѕwіtсh tо роuсhеѕ or bаgѕ. At thе very least, some mоdіfісаtіоn mау bе nесеѕѕаrу, аnd аt wоrѕt, an entirely nеw расkаgіng line mіght be rеԛuіrеd. Fоr thоѕе uѕіng mасhіnеrу for lоwеr production runѕ, semi-automatic equipment mау bе easier modified than соmрlеtеlу аutоmаtеd packaging ѕуѕtеmѕ.

Semi-automatic equipment wіll bе activated bу a fооt оr fіngеr ѕwіtсh fоr fіllіng, sealing or other расkаgіng processes. The key to modifying such mасhіnеѕ for flexible расkаgіng will nоrmаllу lіе іn ѕtаbіlіzіng аnd роѕіtіоnіng thе расkаgе and, іn ѕоmе саѕеѕ, opening іt fоr thе іntrоduсtіоn оf thе product. Whеn dеаlіng wіth turnkеу, аutоmаtеd расkаgіng systems, nоt only muѕt each machine bе mоdіfіеd tо hаndlе the package, but thе trаnѕfеr system, tурісаllу роwеr соnvеуоrѕ, must аlѕо bе modified or соnvеrtеd. In ѕоmе cases, thе еxреnѕе оf соnvеrtіng such a ѕуѕtеm mау соѕt a соmраnу as muсh, оr more, than purchasing nеw еԛuірmеnt ѕресіfісаllу for роuсhеѕ, bаgѕ аnd оthеr flexible packages.

Thе bеѕt course of асtіоn tо tаkе when considering a switch frоm rіgіd tо flexible расkаgіng іѕ tо include your packaging machinery manufacturer frоm the outset. With numеrоuѕ орtіоnѕ available fоr flexible расkаgіng, thе mаnufасturеrѕ саn рrоvіdе insight аѕ tо thе required mоdіfісаtіоnѕ, аddіtіоnѕ оr рurсhаѕеѕ thаt wіll be nесеѕѕаrу for each аnd every расkаgе considered. Wаіtіng to іnvоlvе thе mаnufасturеr until аftеr thе расkаgе сhоісе has bееn mаdе саn lead to еxtrа time and expense thаt соuld have bееn avoided by ѕіmрlу аѕkіng fоr input аt thе bеgіnnіng оf thе рrосеѕѕ. And sometimes ѕіmрlе сhаngеѕ tо packages, сlоѕurеѕ оr оthеr соmроnеntѕ can make a hugе difference іn the mасhіnеrу required, without compromising the vіѕіоn of thе расkаgеr.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Custom designed shrink labels are changing the way marketers introduce and push new products. Shrink sleeve labels are an effective and inexpensive way to introduce a new product without having to spend heavily on advertisement. Traditionally, rolling a new product out would be very expensive.  It could cost several hundreds of thousands of dollars to get minimal consumer awareness. Some product campaigns even cost millions. This would be a very expensive gamble if the product did not take off as expected.

For your products to be better than the rest, they must be of high-quality and must be labeled in a matter that attracts consumers. Custom designed shrink sleeve labels are a great way to make merchandise more visible to customers. Marketing is a big part of having a successful product. Custom-designed shrink sleeve labels make it easier for companies to improve their sales.  With shrink sleeves, marketers have three hundred and sixty degrees of design area. With consumers attention spaces as limited as they are there is no time to waste when it comes to marketing your product.

Today, marketing via shrink sleeve labels is becoming a staple for marketers for brand appeal and market potential. Shrink sleeves are good for consumers and marketers alike. Consumers will get a more secure product and marketers can introduce new offerings without significant financial risk other than label production and shipping cost. Many shoppers will make unintended purchases just because a label caught their eye.

Shrink sleeve labels even allow for changes that may stimulate the sale of existing store products. Some products even though they are of high quality may become outdated. A custom-designed shrink sleeve label can add spice and appeal. The use of sleeves can stimulate sales and grab an increasing share of the product demand. Statistics show that bright colors with cool designs and short slogans are very effective marketing tools.

Another great thing about custom-designed shrink sleeve labels is that the customer takes the advertising home with them on the packaging rather than leaving the advertising on the display shelf at the store. When one looks at the same packaging over and over every time they open their cabinet, they become familiar with the looks of that particular product. Take a guess at which product stands out the most the next time they are shopping? It is the same one that they have stared at day in and day out in their own cabinet. It makes sense to find the right shrink sleeve manufacturer to make your product look the best that it can.

Marketing is a major cornerstone of success. Make sure when looking for a shrink or stretch sleeve manufacturer to look for one who takes pride in what they offer. It’s a common practice for a leader in the business to put customer satisfaction first. Without it, the sales seem impersonal, and it’s hard to build a working relationship. You can always require a company for references to make sure they provide the quality they advertise and that they deliver your product on time. Deadlines are crucial since we all know that “time is money.”

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Custom labeling is an important aspect of marketing a company’s product in both large, small companies and entrepreneurs. They are basically the trademark of a brand or business and are used for a variety of purposes in the commercial world, but specifically for brand promotion and company reputation building. Labels have the ability to impress the customer and also influence a person’s mindset simply by looking at a particular label and identify with the quality of the brand.

Also known as shrink bags and vacuum pouches, shrink sleeves and flexible pouches are different types of packaging materials and are handled by different food packing machines. The vacuum packaging film is typically three to four times thicker than most shrink wrapping materials. The similarity is only that they both use:

• Plastic polymer film or clear plastic bags for product visibility
• They use a heat sealing on both ends once the product in placed inside
• The exterior film conforms to the shape of the product in both

Shrink Sleeves

Shrink sleeves are probably the most popular sleeve solution to the bottling industry because they stand out and grab consumers’ attention on the shelf with their attractive coverage, full color, and 360° graphic design coverage on a product for a maximum shelf appeal.

• The durable film used in most shrink sleeves is waterproof, scuff resistant and won’t get damaged purely through handling
• Shrink sleeve labels provide a seamless fit for all types of container sizes and shape.
• They are ideal for all types of products, from cleaning solutions, food and beverage containers and cosmetics
• The ones applied to recyclable containers can be easily removed.
• A full-body shrink sleeve provides the best tamper-proof seal solutions for a single product or multi-pack products

Flexible Pouches

Flexible materials such as bags and pouches are known to improve product packaging in the world today and for good reasons:

• Flexible pouches use a smaller amount of materials than its counterparts and create 50% less waste, thus reducing greenhouse gas release and BTU use for sustainability
• A lot less material is needed to create flexible pouches or bags making it cost effective in the overall packaging costs
• The packaging is made from the top grade, FDA-approved plastic films of from be UV-resistant plastic to thwart off product deterioration from the sun
• Flexible pouches help extend a product’s shelf-life because the re-sealing nature of packaged products helps keep foods better for longer
• They offer up to a 20% in space saving compared to rigid packaging, meaning more can be shipped at a time, which in turn reduces transportation costs
• Flexible pouches are very popular with the consumers because they are reusable, convenient and very portable and easy to be packed and stored away, for example, zip-lock bags.
• Retailers like them too because it saves space on store shelves compared to rigid packaging
• Flexible pouches are esthetically pleasing; they stand out on the shelf and very eye catching to customers

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Manufacturers spend a great deal of money investing on research and advertising on products within the market place seeking out ways to increase their sales.  Often times they accomplish this with new and innovative packaging.  One packaging option that is chosen over others is flexible packaging as it is known to attract customers based on the benefits it offers to users.

Stand up pouches are just one type of flexible packaging.  Pouches are produced using various layers and a variety of materials including plastic, aluminum, and more.  The pouch is produced to protect food products from environmental and physical hazards that will be encountered during transportation and storage.  Many advantages make manufacturers consider flexible packaging.  This article will explore just a few.

• Tailored to Specific Needs:  Flexible packaging can be altered to meet extreme requirements thus meaning it can be designed to fit a manufacturers specific wants, needs, and desires.  Pouches can be produced in a variety of shapes and sizes adjusting to fit the product, brand, and unique business requirements.  This gives manufacturers an advantage over their competitors.  Whenever an option in packaging is compared to flexible packaging it is then realized that they do not compare.
• Flexible packaging is created from the highest-quality materials.  Stand up pouches and bags use materials that are approved for use in foods.  These materials are completely safe and free of impurities.
• Added creativity in packaging doesn’t ever hurt when it comes to package and label design.  Creativity draws consumers in thus making them more likely to make a purchase whether planned or impulsive.
• Eco friendliness in packaging is incredibly important in order to appeal to users.  Flexible packaging is recyclable. Along with being environmentally friendly, flexible packaging offers many user friendly features such as zip locks, spouts, and re-sealable seals.  All of these features that flexible packaging offer customers make a product more desirable.

Flexible packaging offers a number of advantages over other types of more conventional packaging options.  Not only does it offer a number of options for user friendliness it gives manufacturers a million and ten ways to label their product in a fashion that gains attention from consumers.  Labeling and packaging can’t sell a product on its own however a quality product that offers a convenient, quality, package that can withstand consumer use while attracting consumers.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Shrink Sleeve marketing is one of the essential approaches to popularize your item without spending too much money. Whenever you visit the market you will see that every single item utilize this sort of labeling. There are various explanations behind this however here are the five primary reasons that this marketing works.

Five Reasons Marketing Works Well Using Shrink Sleeves

The sleeves can fit over all type of product shape. On the off chance that you are offering raisins that is molded like the sun with little points sticking out from it then you will think that it’s difficult to fit many labels on it. Shrivel Sleeves labeling are dependably a perfect option in light of the fact that that they can’t fit around the item then you can simply wrap the item inside the label. Shrink Sleeves Labeling can adjust to any shape that you can see in your mind’s eye.

Shrink sleeve labeling can give an unparalleled level of security from item altering. In the event that you utilize this kind of label to totally cover and comply with the state of an item as I specified before then it makes harder to alter. That is the reasons that a variety of food makers utilize that kind of shrink sleeve labeling on their items.

In the event that you utilize a standard mark then you will undoubtedly put it on the front of the package. This kind of labeling gives a 360 degree circular segment of prime attractive land and it can be seen from any way.

Traditional Labeling:

Traditional Labeling conveys your business message. You can clarify what benefits you offer that competitors don’t. You likewise can create brand goodwill by indicating clients you share their qualities. For example, pictures of positive families, healthy entrants and green fields each address different sorts of shoppers. Traditional Labeling should satisfy your legitimate commitments. Food producers, for instance, must print detailed dietary data in a particular configuration and utilize promoting terms, for example, “low-fat” or “less cholesterol” that adjust to government controls. At last, your item may require an UPC, or all inclusive item code, particularly in the event that it will be sold in high-volume retail outlets.

Emerging:

A remarkable logo and color scheme is the best way to differentiate your item from your competitors, as can the product packaging shape. Brilliant colors grab the attraction and draw the client’s eye – unless your competitors have splendid packaging and labeling. All things considered, a repressed plan may emerge more. For instance, some potato-chip organizations utilize downplayed designs on gourmet-style items to separate themselves from brilliantly colors, mass-claim things on a similar rack.

Traditional Labeling can grab the attraction of customers, yet practicality it is similarly vital. For instance, if your competitors utilize resalable packaging for their items, buyers may support those items over yours just because of their down to earth benefits. Inconvenient packaging- for example, if the thing is gigantic or difficult to open – likewise can decrease sales.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

It is often said that we should not judge a book by its cover and that it’s what’s inside that counts. However, selling a product is not just about manufacturing products and relying on the quality of the product alone to push sales. Imagine walking through the aisles of a supermarket and every aisle is only filled with generic boxes and bottles with the brand and product names printed in standard text. It does not paint a very interesting picture. With no other feature to attract potential customers to pick them up, new products and smaller companies will have a difficult time competing against established, more popular products and brand names. Therefore, labels on products and their customisation play an important role in distinguishing products from different brands.

Custom labels on products have many functions. One of which is to attract the attention of potential customers. Some brands use loud colours, bold fonts, and elaborate illustrations to achieve the desired result. Others would contrast them by using neutral colours, subdued fonts and either simple diagrams or nothing at all to catch the attention of customers. This image created by the labels can easily be associated with the product by its customers. Customers that were happy with a product and choose to purchase it again can then easily locate the product with its distinct appearance.

The vast variation that can be created due to the nature of customisable labels allows brands and products to create a unique image for themselves. Some would even say that labels give the products personality. The labels would often reflect on the product or the brand’s vision and this is more likely to appeal to like-minded customers, creating a bond between the customer and the brand. This will increase customer loyalty to the product or brand, which would help the brand in a long-term business stand point.

Another role played by customizable labels in the sales of the product is that companies can inform potential customers about a product. Brands can promote certain aspects or features of their products on their labels. Potential customers will be drawn to purchase products that meet their requirements and having the positive properties of a product highlighted on its label will help the customer make their decision. With custom labelling, the brand has the freedom to creatively present these selling points, further individualizing the product and its appearance.

Labels on products can greatly influence the success of the product. It is the initial attraction factor to a shopper skimming over many products for something that will catch their eye. Furthermore, it plays a part in the promotion of the product and its benefits to the customer. Custom labelling enables brands to achieve all this while granting the product a sense of individuality, potentially creating a bond between the product or brand and the customer.  So, in product sales and where custom labelling is involved, a book’s cover is meant for judgment and the outside counts just as much as the inside.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.